Tuesday, November 29, 2022
HomeOutsourcingWhen musician met designer: our biggest hits of artistic collabs

When musician met designer: our biggest hits of artistic collabs


When in search of artistic inspiration, the most effective locations to start out is different artists. However don’t be restricted to 1 medium, or one style inside a medium. Nice design conjures up throughout genres and completely different expressions have extra affect on each other than you may assume.

We noticed this primary hand after we partnered with Isol-Help Pageant to launch Isol-Help Homegrown: a 16-week program that supplied monetary and artistic assist to up-and-coming musicians. Partnering these musicians with designers from our neighborhood, they created the sorts of designs destined to grow to be legendary posters and well-loved band tees.

Music and design go hand-in-hand

Like we talked about above, you may’t separate music and design. Music is design—auditory design. And since type usually spills out of 1 space of an individual’s life and into others, it’s no shock that so many type icons and iconic logos come straight out of the music business.

 

A strong private model is a key a part of being an influential musician. Assume David Bowie. Publish Malone. Cardi B. Whereas music is the driving force behind an artist’s persona, there are such a lot of extra parts that come collectively to create it.

That’s only one space the place music and visible design intersect. Take into consideration music movies and the way they inform tales, generally creating whole worlds, within the span of only a few minutes.

Or check out all of the visible arts actions that had been impressed by music actions–and the music impressed by visible artwork.

On a extra micro degree, many designers discover music straight influences the artwork they create. As a part of our Isol-Help Homegrown marketing campaign, our designer indrah kh informed us the impression music has on them, “Music performs a giant position in my artistic course of—it got here to me first, earlier than graphic design. I was a busking musician in native cafes and to today, I nonetheless have a ardour for music.”

painting of a man’s back as he stands on rocks overlooking the ocean
This portray, Wanderer Above the Sea of Fog, is a part of the Romanticism motion—a visible artwork and musical motion. Picture through Wikimedia Commons

Defining a musician’s aesthetic

Identical to another form of model, a musician’s persona wants to attach with their audience. Meaning the persona has to speak what sort of music the artist creates, however be distinctive sufficient to face out from others of their style.

Take into consideration how completely different rap albums’ cowl artwork seems to be from punk albums’ cowl artwork. Whereas rap albums largely share particular motifs and different visible parts that hyperlink them as a cohesive style, punk albums share a special, but equally cohesive, visible vocabulary.

Heck, there’s even a “metallic font”:

collection of metal band logos
After which there’s Get together Cannon. Picture through Inventive Bloq

What sorts of designs do musicians want?

Whereas most musicians know that they want a emblem, album artwork and perhaps a web site design to create their visible model, there are literally so many extra potentialities that musicians can faucet into to market their music, corresponding to:

  • Social media web page designs
  • Merchandise. A few of the most typical sorts of musician merch are:
    • T-shirts
    • Hoodies
    • Hats (baseball caps and beanies)
    • Stickers
    • Patches
    • Tote baggage
  • Custom-made instances for his or her devices
  • Posters
  • Ebook and journal cowl artwork
cartoon Beatles standing on a colorful base with a blue character
Picture through NPR

Relating to designing merchandise, what’s most necessary is that you simply create one thing that’s genuine to you.

Perhaps that’s customized drinkware. Perhaps it’s mousepads to your techy listeners. Perhaps it’s rechargeable glow lights your followers can deliver to live shows to wave in the course of the gradual songs.

For one of many Isol-Help Homegrown artists, Lakyn, the designs weren’t simply music merch—they had been a part of his new attire model, which in itself is an extension of his musician persona.

“I began a small clothes model/skate model made with all the identical ideas and philosophies that I base my music on, which is to undergo life comparatively stress-free and to really feel good day-after-day,” he informed us.

“Quickly after I began envisioning the long run with my model DaytonaFM, issues began to select up. I bought again into the studio after months with out recording and wrote a track about positively altering your perspective to see the world clearer.’”

Different artists sought designs for particular sorts of merchandise, like Attraction of Finches, who wished an illustrated poster design that might additionally work because the art work for merchandise like band t-shirts and tote baggage.

Giving again to the artistic neighborhood

We talked about it briefly, however right here’s the entire story of Isol-Help Homegrown:

The worldwide pandemic was onerous for all of us—even probably the most introverted of introverts. You bear in mind these first few weeks and months, locked down in your house, studying the right way to navigate Zoom and discover new methods to remain related with pals and family members. The pandemic-induced lockdowns decimated the stay music scene with musicians watching their excursions, gigs and incomes vanishing earlier than their eyes.

“The final 18 months has been fairly turbulent for my music profession, with many challenges, hurdles and setbacks to work by way of. I put out my debut single initially of 2020, and had many plans to create momentum by way of the yr with extra releases and exhibits, lots of which fell by way of,” mentioned Chris Lanzon, one other one of many Isol-Help Homegrown artists.

Isol-Help Homegrown: the best hits. Illustration by Carolina Crespo

In a bid to assist these artists and maintain the music enjoying Isol-Help Pageant was born—a web based music competition the place musicians throughout Australia carried out stay from their very own properties. The reception to that first efficiency in March 2020 was so nice, that the competition continued virtually each week since, that includes each unbelievable rising and family names.

As a result of we’re all about supporting creators, we had been thrilled to associate with Isol-Help to launch Isol-Help Homegrown. 20 up-and-coming musicians from throughout Australia and New Zealand had been chosen for this program and joined forces with creatives from our world neighborhood.

For the musicians, it was a chance to collaborate with designers who matched their vibes to create completely on-point artwork to characterize them onstage and off. For the designers, it was a solution to join with different creators and play a job in shaping their personas. For us, it was a glance into what unfolds when two artistic brains work collectively.

We watched the groups develop logos, cowl artwork, postcards, merchandise and extra. Check out every pairing’s distinctive story and the designs they created:

Take a look at 7 of our superb collabs

Lakyn

Pop/people rock artist Lakyn was quarantining again at residence along with his dad and mom and dealing as a landscaper when he related with Isol-Help Homegrown. It was throughout that lockdown, the place he all of a sudden discovered himself unable to make music after making his residing touring Australia and releasing music for the previous decade, that he turned to a brand new artistic enterprise: clothes design.

As his collaboration with Isol-Help Homegrown, Lakyn labored with designer HotDogStudio to create a emblem for DaytonaFM and designer Illia Kolesnyk to create merch for the road.

Within the undertaking’s artistic transient, Lakyn described DaytonaFM as a model “impressed by vibrations.” He requested a design that appears hand-drawn or hand-painted and appears like a tourism commercial from the Eighties. He even bought particular about the place he wished the tourism advert to be for—Egypt. Within the transient, he advised palm timber, camels and pyramids as attainable design parts to make use of, with one necessary, non-negotiable instruction: the designs needed to give off optimistic vibes.

T-shirt design with swimming pool and pyramids
T-shirt design by Illia Kolesnyk

“I actually favored this dreamy and juicy ambiance that this undertaking proposed to convey and I drew every little thing on the primary day, after which I simply added particulars. There was additionally a number of freedom and this impacts the method. Drawing this image is like listening to a dreamy pop track or psychedelic rock with comfortable digital parts, each drawing and music create rhythms that I like for his or her variety,” Illia Kolesnyk informed us.




Drawing this image is like listening to a dreamy pop track or psychedelic rock with comfortable digital parts, each drawing and music create rhythms that I like for his or her variety




Nailing down “optimistic vibes” as a visible could be a difficult activity, as a result of what do “optimistic vibes” actually appear to be? Of their work with Lakyn, each designers selected to speak these vibes with scorching neon colours that advised heat.

Lakyn had pretty broad concepts for the design and gave the designers free reign to create no matter they thought would match these huge parameters finest, so long as they match the vibe he was after. “The purpose is to create a realistic-looking Egyptian vacation state of affairs, with a twist of fantasy. Therefore the pool concept. So long as it provides off optimistic vibes.”

metallic-looking logo in purple, silver and green against a black background with purple palm trees and green pyramids
Emblem design by HotDogStudio

HotDogStudio mentioned their design course of as nicely, “The inspiration got here from combining the concept of ’80s design and Miami-style neon indicators. I really feel just like the chrome major emblem provides it a retro look and fits the transient properly. Music performs a job in most of my artistic course of, particularly within the execution half, the place I’m making an attempt to get the suitable vibe with what I do. As an example, on this undertaking, I listened to a number of ’80s discos, lo-fi, and a few metropolis pop music.”

Bumpy

Bumpy, a soul/jazz/pop-inspired artist, discovered her profession dramatically shifted when quarantine necessities went into impact. “Firstly of the pandemic I used to be easing into the shift of a full-time musician,” she informed us. “I used to be lucky sufficient to have booked sufficient prematurely to stay on my sole earnings. Following on from that, the constant rescheduling, cancellations and re-booking has drastically weighed on my productiveness and has resulted in a number of monetary stress.”

However as a pushed artistic, she discovered a solution to pivot and proceed constructing her profession from residence and on-line. “The final 18 months I’ve been constructing my own residence studio and adapting to on-line recording and creating content material. It has been such an applicable time to discover expression by way of manufacturing and recording, contrasting my prior expertise which was predominately in stay settings.”

Bumpy wished a visually busy, colourful illustration that might go on clothes, tote baggage and posters. Aesthetic-wise, she specified that she wished it to really feel female and fun-spirited, incorporating royal and probably nature-themed imagery. She additionally requested that the illustration characteristic her identify someplace within the design.

Check out what illustrator rifally delivered:

collage-style illustration with a woman’s face and the name “BUMPY”
Illustration by rifally

The design responds to Bumpy’s transient with saturated colours and a rounded, balloon-like font for the textual content. The distinguished pink within the picture additionally marks it as female, one other sense Bumpy wished to convey.

“I discovered the fundamental concept of daydreaming, I made a sketch in my drawing ebook, after being positive of my idea, then utilized it to a digital course of. My design type is extra pop surreal,” rifally mentioned. We additionally requested rifally if they’ve any musical expertise of their very own and if that’s the case, the way it conjures up their work.

“Hahaha I’ve sufficient musical expertise once I take a bathe! I can’t play any musical devices, however I like buzzing regardless that I neglect the lyrics,” they replied.

Genes

Genes is a pop artist who’s been on the scene for about 18 months now and prides herself on being self-funded and self-managed.

thick, swoopy bubble lettering logo with cherries and lips
Bubble letter design through Genes

Genes got here to Isol-Help Homegrown with a transparent aesthetic imaginative and prescient: retro, quirky and enjoyable. She already had a emblem and artwork for her single “Cherry Lips”, so when it got here time to collaborate with illustrator indrah kh, the undertaking already had a transparent course.

Genes wished a retro-styled thank-you postcard to ship out with merch shipments, giving them a extra private contact. She requested a comfortable pastel palette in pink and blue, giving the design a comfortable, dreamy really feel. The designer who labored with Genes, indrah kh, felt related to Genes’ request instantly.

“This specific undertaking instantly caught my curiosity in creating issues that impressed me as a designer. I get inspiration from the ambiance I felt within the ’60s-’70s period, which I at all times check with. I didn’t expertise these occasions firsthand, however in relation to music and artwork, it’s these occasions that may be mentioned to encourage me.”

postcard with distressed look, with pink and blue stripes and “Greetings from Genes”
Postcard design by indrah kh

Liyah Knight

Liyah Knight is a singer-songwriter who wished a pocket book cowl design to tie into her upcoming undertaking, “Travellers Information.” Her imaginative and prescient for the pocket book is for individuals to deliver it with them as they journey throughout Australia—and past—because it continues to open up following the pandemic and write all about their adventures. For the design, Knight wished a sketch-inspired, “diary doodling” aesthetic. She additionally wished it to really feel earthy and pure, excellent for trekking by way of the wilderness.

Liyah informed us that the lockdown had a big impression not simply on her work, however how she works, “The previous eighteen months have taught me two major issues; endurance and productiveness. Having launched my two first two singles throughout Covid, we’ve needed to assume exterior the field rather a lot concerning recording, advertising and marketing and every little thing in between. Whereas difficult, I feel it’s impacted me most in a optimistic means as a result of it’s taught me the right way to be adaptable and artistic.”

The designer who related with Liyah Knight to deliver her pocket book to life by way of design was kating egepe. He informed us he was intrigued by the immediate straight away:

“[It’s a] very cool transient. I instantly imagined depicting Australia and New Zealand in a single image. It was a bit of troublesome to mix them. Liyah Knight wished a murals like a sketch utilizing a pencil, and all of the writing was written on straight, with out utilizing fonts.”

notebook cover with black text and illustration
Pocket book cowl design by kating egepe

Liyah wasn’t the one musician concerned on this design undertaking, kating egepe revealed this after we requested about their musical expertise, “I like music and I’ve a band.”

Ūla

Indie-pop singer Ūla wished an easy-to-recognize design that might go on merchandise and canopy artwork. She additionally wished one thing pink—one thing that completely match her bubblegum, Bratz doll-like private model.

Initially a busker who discovered success on social media, Ūla discovered herself unable to proceed rising her presence this fashion as soon as stay-at-home orders had been in place. For her, the pandemic compelled a profession pivot:

“Considered one of my major earnings sources and promotional factors I had was busking stay streams on TikTok I did within the metropolis—clearly this needed to cease. Though it did trigger monetary points, probably the most detrimental factor is the expansion of my social media platforms bought put to a halt. I can’t create and put up the content material as a result of it includes singing exterior which is sort of actually unlawful. For any musician to achieve success they should maintain reaching new audiences and have platforms that proceed to develop in numbers.”

Ūla had a emblem already and advised that the designer use its font within the picture they created. She labored with hiden_work to rework her emblem right into a character-focused design she may have printed on t-shirts.

fairy girl with sunglasses and a nosering on a pink background
Illustration by hiden_work

Discover how the design is enjoyable, playful, and a bit of bit rebellious…a young person’s excellent avatar. A musician’s persona must replicate their listeners as a lot because it displays them. In different phrases, it must be one thing the listeners can determine with and construct an emotional connection to.

Designer hiden_work informed us a bit about how they created this picture: “ULA supplies the primary reference as a foundation for the concept, however I did an exploration of the reference he gave. And I additionally did some research on Ūla’s social media to get one thing that I may use as the premise for the idea.”




For me, music isn’t just background noise. It’s greater than that—it comes from the soul and units the temper.




In addition they gave us a have a look at their working relationship with music: “I at all times take heed to music whereas engaged on a undertaking as a result of music actually influences my work. For me, music isn’t just background noise. It’s greater than that—it comes from the soul and units the temper.”

Chris Lanzon

For Chris Lanzon—and let’s be actual, many people—the beginning of the pandemic meant an abrupt cease to all of the plans he had in place.

Chris Lanzon is a Sydney-based musician whose work focuses on self-exploration and self-expression. He lately launched an EP titled “Far From Excellent” and wished a cool illustration he may put onto hoodies to advertise the EP. In his transient, Lanzon requested a design that comes with textual content, an illustration of him and some different stylized photographs. To get this design, he labored with two designers: Brierly and Anton Vertwen.

Right here’s what they created:

black hoodie with an off-white figure and white text
Hoodie design by Anton Vertwen and Brierly

The designs for Chris Lanzon’s hoodie felt hand-drawn and uncooked, giving it an underground indie really feel. Once we requested concerning the design course of and designers’ inspiration for the undertaking, Anton Vertwen mentioned this: “I ended up with two visualizations, that each bought within the closing lower.

“Considered one of these was a crooked drawing of Chris on this sorta harmless, child-like pose, with angel wings on the again and satan horns on the top. A dualism of man, as Descartes may say, or “he’s like, unhealthy, but in addition good” as I might say.”

Brierly touched on how the DIY vibe of the design performed with the screenprinting course of they used: “To maintain in step with the imaginative and prescient he has for his model, the do-it-yourself vibe that screen-printing lends itself to simply felt like the suitable solution to go right here.”

“This resolution influenced the course in a extremely enjoyable means as we explored some completely different textures that will improve the design. Display-printing in some methods will be restrictive, so we wished to make use of this to our benefit and work creatively inside these limitations. We ended up making an attempt some classic half-tone kinds, and in that exploration, we discovered our design!”

Attraction of Finches

Attraction of Finches, a sister duo who describes their musical type as indie baroque people, selected to do an illustrated poster as their design. Particularly, they wished a poster they may distribute in print in addition to digitally.

What’s extra, they got here ready with a transparent imaginative and prescient for the way they wished their poster to look: an illustrated model of the duvet artwork for his or her Fantastic Oblivion album. They specified that artwork nouveau and artwork deco, together with Pre-Raphaelite work and something that feels elegant, clear and female had been their favourite kinds.

Illustrator hiden_work had a transparent course to take with their design and, with Attraction of Finches’ tips, created this poster:

art nouveau-inspired poster featuring two women
Illustration by hiden_work

Describing their design, hiden_work mentioned, “I wished to maneuver away from spot coloration illustrations with a restricted variety of colours. So once I bought the invite for the competition requesting an Artwork Nouveau poster, I needed to soar in.”

“Each idea and design of mine begins with a base sketch of the structure and parts. On this case I took two reference photographs the consumer supplied and created a structure. The consumer cherished the structure and requested to proceed with the illustration. I like involving the shoppers within the course of of making the art work, which means I maintain them posted each time I make any vital progress within the design.”

Nice design: the important thing to amping up your model

It’s no marvel that our Isol-Help Homegrown marketing campaign has confirmed to be such a smash. Whenever you efficiently match music with graphic design, this duet is destined to be the headline act of any artistic collaboration. They work collectively in candy, symphonic concord to speak an artist’s private type and model to audiences, whether or not we’re speaking about heavy rock or melodic Okay-pop.

In spite of everything, that is what nice design does—it understands and communicates your model in all its glory in the suitable means, to the suitable individuals.

Want branded designs to your subsequent advertising and marketing marketing campaign?
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