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Meet WP Engine’s (Rising) UX Analysis Group!

One of many guiding ideas we observe at WP Engine is to be Buyer Impressed in all we do. 

Being Buyer Impressed means fascinated about how each choice we make, from the merchandise we design to the service and help we offer, will influence our end-users.

However staying linked to the wants of our clients wouldn’t be attainable with out the tireless efforts of our UX Analysis staff. This staff is laser-focused on unearthing the ache factors,  needs, wants, and issues of our clients so we will determine options that make their lives simpler. 

Click on right here to take part in WP Engine’s upcoming  UX analysis!

As our UX Analysis staff grows, they’re on the lookout for a couple of good members to affix their efforts, together with upcoming panels and testing teams for quite a lot of WP Engine options and merchandise. When you’re curious about taking part, fill out this transient type. You don’t want to be a WP Engine buyer to participate!   

A Rising Group of UX Professionals

Whereas particular person product groups and engineers have been targeted on UX because the early days of WP Engine and the design aspect of the staff fashioned within the early 2010s, our devoted UX Analysis staff was technically created in late 2018 with only a single member. Rebecca Wooden-Spagnoli, who at present heads the staff, has since been joined by seven extra researchers. 

Certainly one of Rebecca’s first initiatives was targeted on understanding the knowledge structure and navigation of our Consumer Portal to raised help clients of their each day use of our platform. 

Analysis from the challenge led to key navigation updates—together with the addition of a common search bar—inside the portal, and it served as an early proof level for the potential of better UX analysis throughout our services and products.

Early UX analysis led to the addition of a common search bar in WP Engine’s Consumer Portal, permitting clients to extra simply discover their websites after log-in  

“As a researcher, one in every of my favourite elements of working with a brand new staff or firm is watching them have that “aha” second of the worth UX analysis delivers,” Rebecca stated.

“This early challenge was a type of alternatives. We had been in a position to observe analysis members, and decide that the strategies they had been utilizing to seek out their websites was an space the place we may make enhancements that may have a big influence on their workflows and total satisfaction.”

“We’ve used this analysis to maintain a pulse on our customers’ wants and to make sure the merchandise and performance we offer aren’t simply usable, however beneficial.” 

Rebecca Wooden-Spagnoli

Over the previous 4 years, the UX Analysis Group has been instrumental within the improvement and adoption of a few of WP Engine’s most beloved merchandise and options, every of which was impressed by trustworthy suggestions from our clients. 

The staff has touched all the pieces from WP Engine’s MU (WP Admin) plugin and Genesis, to ongoing, widespread updates throughout our Consumer Portal together with the Go Reside Guidelines for brand spanking new clients, improved error and entry log consumer interfaces (UIs), and up to date caching performance inside the buyer admin dashboard. 

Our UX Analysis staff continues to function the spine behind our efforts to stay Buyer Impressed—however what goes into the method of UX analysis, and why is it mandatory?

Why UX Analysis?

UX analysis is essential for the net success of any enterprise, however particularly these with services and products which can be technically inclined. Researchers use a mix of qualitative and quantitative analysis to achieve a greater understanding of their viewers’s wants and needs. 

Usually, the method begins with an statement part wherein researchers view how  clients work together with an internet site or piece of software program. Then, they’ll assemble a psychological mannequin via which researchers dissect the habits of their customers to get a greater understanding of how they imagine the software program capabilities.

As soon as product and design have established a course, UX analysis will take a look at how that concept resonates with analysis members. From there, analysis and design will take part in iterative circles progressing from early concepts to hi-fi designs earlier than beginning usability testing on prototypes.

Finally the aim of this analysis is to:

  1. Perceive customers, their experiences, objectives, and ache factors
  2. Verify that new concepts for merchandise are beneficial and clear up ache factors
  3. Be sure that new designs are usable and don’t introduce new ache factors

Get Concerned

If the above piques your curiosity, and participating in UX analysis is one thing you’d like discover. the staff at WP Engine is ramping up, and will probably be conducting analysis within the coming months aimed toward numerous consumer personas and experiences. 

As our staff retains rising, we’ll want all arms on deck to assist us proceed creating the product improvements that enhance our clients’ lives. Need to be part of the answer? 

Comply with this hyperlink for a short survey we ask customers to take in the event that they’re curious about taking part in our Consumer Analysis Group, and control our Careers Web page for open roles in UX Analysis as our staff continues to develop!



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