Friday, December 2, 2022
HomeStartupI Made $1.3 Million From a Single LinkedIn Put up | by...

I Made $1.3 Million From a Single LinkedIn Put up | by Tom Fairey

Listed here are the teachings I discovered.

Photograph by Flickr from Pexels

I wasn’t aiming to boost any cash at this stage; we’d simply closed a funding spherical. However we’re a startup, and the reality is we’re at all times elevating, simply possibly not formally. We’d dried up just a little on the eye so I needed to get observed.

  1. Present it’s taking place rapidly.
  2. Get a number of individuals to see it.
  3. Get a number of the proper individuals to see it.

Right here’s how I did it:

  1. Decide a metric. Doesn’t actually matter which, so long as it’s significant and rising. Make this the spotlight of the put up. I made the picture a easy graph exhibiting a steep curve.
  2. Point out a timeframe within the put up that appears quick. The trick right here is to make use of a bigger time interval so it has a decrease quantity. So as a substitute of 4 weeks, 1 month. Half a 12 months, as a substitute of 6 months. It is because the reader will see the quantity, not the interval.
  3. Preserve all the information on LinkedIn — in the event you want a hyperlink, put it within the feedback. LinkedIn prioritizes posts that maintain individuals on the location. Additionally, add a related hashtag. TOP TIP: the image is prime actual property, however so is your first line, so make it attention-grabbing. Mine, “WARNING. HUGE BRAG BELOW,” was an invite to click on “learn extra.”
  4. That is the magic: In case you add somebody right into a put up, as individuals are usually well mannered, they are going to nearly definitely Prefer it. This implies it would present up on their feed. Subsequently, tag people who find themselves both within the sector you wish to attain, or related to individuals which are. I tagged everybody who since beginning the enterprise has invested, or has raised funding themselves. As a result of all of them can have related networks.

Lesson 1 — Shapes Promote

  • 26 Feedback
  • 1 deal closed
  • $1.3M raised


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