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Find out how to Be a Visitor on a Podcast – Good Passive Earnings

Podcast guesting is an more and more in style—and efficient—method to acquire publicity and develop your small business.

Regardless of the focus of your model or enterprise, there are literally thousands of podcasts on the market in your area of interest with built-in audiences. And when you can serve these audiences by being a visitor on these podcasts, you may construct your individual viewers and model—and have enjoyable doing it!

Take it from Shane Sams, founding father of Flipped Way of life, a enterprise he runs along with his spouse, Jocelyn. By making an effort to visitor on a minimum of two podcasts every week, their enterprise has blossomed from the connections they’ve made, the viewers members they’ve attracted, and the alternatives they’ve discovered.

Shane particulars his technique for the way to be a visitor on a podcast—and the way to use visitor podcasting to develop your small business—in his speak at SPI’s Viewers Pushed Summit in October 2021.

On this submit, I’ll share Shane’s three keys that will help you constantly land your self as a visitor on podcasts in your area of interest. You will study the important thing steps to discovering podcasts that match, the way to ask to be on a podcast, and the way to make your visitor podcast interview successful.

In the event you’re craving much more element on being a profitable podcast visitor, be sure you take a look at Shane’s speak, in addition to SPI 547 with Ray Blakney of Podcast Hawk.

Desk of Contents

Step 1: Discover Some Podcasts to Be a Visitor On

There are plenty of podcasts on the market to be a visitor on—and several other methods to search out the most effective ones for you.

Meet individuals

Web analysis is an effective way to search out podcasters to attach with—and we’ll get to that in a second.

However the finest method to get on different individuals’s reveals is to make a private connection—in particular person if potential. As a result of when you can meet somebody in actual life, shake their fingers, and have a dialog, it is so much simpler to get on their present and begin to construct a long-lasting relationship.

Your finest wager for that’s to take a look at in-person conferences, particularly ones geared towards podcasters, like Podcast Motion and Podfest. And different conferences like Fincon and Social Media Advertising and marketing World are locations the place dozens if not lots of of podcasters hang around.

Now, issues are clearly nonetheless tough with COVID, and touring isn’t all the time simple, so maintain an eye fixed out for digital occasions for podcasters too. 

Fortunately, occasions aren’t the one method to discover visitor podcasting alternatives. Let’s discover a number of analysis methods you may put to work from the consolation of your house workplace!

Make your “80/20 checklist” of podcast targets

Step one is to make an inventory of all of the podcasts you wish to be on. These needs to be divided up in 80/20 trend: 80 % needs to be smaller podcasts that will not have entry to the larger friends however nonetheless have a considerable viewers.

The opposite 20 % needs to be your dream podcasts, those that make you assume, I do not know if I might ever get on that podcast… but it surely positive could be cool.

How do you begin filling out your 80/20 checklist? The primary place to go is Apple Podcasts and different podcast directories like Spotify and Google Podcasts. Have a look at your present’s class, and write down the highest 100 podcasts in that class.

Discover different locations to search out podcasts that match

One other cool trick to search out podcasts to be a visitor on: In your podcast app, go to your podcast and scroll right down to the part on the backside that tells you which ones podcasts different individuals additionally hearken to. These reveals might be nice targets as properly.

man sitting on couch near a sunny window next to kitchen looking at a laptop and smartphone, with a fruit bowl in the nearground

You possibly can even discover Fb teams the place persons are searching for podcast friends. And there are instruments designed to attach podcasters with potential friends, together with Podcast Hawk and PodMatch.

Look exterior your area of interest (however not too far)

If you’re searching for podcasts to visitor on, you don’t have to stay to only one class of reveals—have a look at adjoining audiences too. If your small business is about e-mail advertising and marketing, but it surely’s additionally centered on work-life stability and parenting, look in these podcasting classes too.

Simply guarantee that the podcasts you’re considering of concentrating on have audiences which might be related sufficient—you do not wish to simply attain out to any outdated podcast. In case your model is all about outer area, a podcast about pet care won’t be the most effective match.

We’re continually pursuing alternatives to be on different individuals’s reveals. We’re constructing reciprocity by sharing these reveals on our social media on our e-mail checklist. And we’re doing every little thing we will to get these visitor appearances. This can be a nice grassroots technique.

Shane Sams, Viewers Pushed 2021

The podcasts you goal don’t need to be an ideal match. However they need to be within the ballpark.

Do all the above, and you must have an inventory of some hundred podcasts with related (sufficient) audiences to start out reaching out to!

Step 2: Get Your Outreach Emails Prepared

When you’ve acquired your checklist of podcasts to focus on, it is advisable begin reaching out—and e-mail is one of the simplest ways to do this.

That is the place you’ve acquired to gin up just a little braveness and never be shy. In the event you do not ask, you do not get, so that you’re going to have to achieve out to inform individuals who you might be, why you wish to be on their present, and what you are able to do for them and their viewers.

Your outreach e-mail wants to point out them that you just’re a worthwhile visitor who’s going to deliver their viewers a ton of worth.

Right here’s the way to write that e-mail.

Construct rapport

The primary line of your podcast visitor outreach e-mail ought to state some extent of connection you’ll have with the particular person. Possibly you hearken to their podcast, possibly you’ve got retweeted them, possibly you might have a mutual buddy.

Begin your e-mail with that, so you may construct rapport instantly.

Study all the small print of how this podcast guesting technique has propelled Shane Sams’ and his spouse Jocelyn’s enterprise, Flipped Way of life

Make the ask

The subsequent line of your e-mail ought to clarify why you’re writing it within the first place. Ask when you might be on their present!

This may be so simple as, “I used to be questioning, are you searching for podcast friends? I’d like to serve your viewers.”

Recommend some subject concepts

Then, inform them what you may discuss and the worth you’ll deliver. Recommend three or 4 subjects—and that is tremendous essential—which might be aligned with the content material they produce. You may need to perform a little analysis right here, so hear to at least one or two of their episodes to see what they’re creating. 

Present your worth

Subsequent, don’t be afraid to brag about your self just a little bit (with out making all of it about you). Inform them why it’ll be helpful to them to have you ever on the podcast. In the event you’ve already completed a number of visitor podcast appearances, or you might have another media appearances, go forward and checklist them.

Supply to advertise

Then, inform them how one can help the success of the podcast episode, and of their podcast generally. Do you might have an enormous Fb following? A big e-mail checklist? An awesome Twitter account? Present that you just’re keen to assist make the episode be as profitable as it may be.  

Ask concerning the subsequent step

Subsequent, ask the way to ebook your look. Do it is advisable fill out a kind? Is there a reserving calendar you should utilize? Doing this can show that you just’re severe and excited to take the subsequent step.

Say thanks (and supply to return the favor)

Lastly, thank them and log off. And that is key—end with a PS that claims, “I might like to have you ever on my present.” You probably have one, after all. If their podcast aligns with yours, then you ought to be completely satisfied to introduce them to your viewers similar to you are asking them to introduce you to theirs.

Step 3: Be a Nice Podcast Visitor

Good job! You’ve utilized the above recommendation for the way to be a visitor on a podcast, and landed an interview on an ideal present. Now it is advisable benefit from the chance. In the event you’re questioning the way to be a very good podcast visitor, put the following pointers By being an superior visitor.

Be on time

It goes with out saying, however do not be late to the recording session. Be on time (or just a little early), so you may loosen up into the episode and create one thing nice. Your host will admire your punctuality, and the content material you create can be all the higher for it.

Be entertaining

Have enjoyable with it. Carry some vitality to the interview. Don’t rush or really feel like you must show every little thing you recognize in a forty-five-minute interview. However no matter you do, discuss it in an ideal story. Being an superior storyteller is likely one of the finest methods to be remembered and get shared.

man wearing headphones smiling as he talks into a microphone with pop filter at a desk with a laptop and mixer, recording a guest podcasting episode

Give the host what they’re asking for

Keep in mind, it isn’t about you—you’re occurring this present to make the host look nice. You need the host to like that episode and share it huge and much.

So go in with some humility. Do not forget that somebody is permitting you to go in entrance of their viewers. That is unbelievable.

Reply their questions. Inform them what they wish to know. If the host asks you a query about your greatest failure, do not flip it round into your greatest success. Inform them the way you fell in your face. It’s their present, so honor and respect the chance they’ve created for you.

I can say with out a shadow of a doubt that podcast guesting is one of the simplest ways we have now ever discovered to develop our viewers, broaden our attain, and to make connections that make our enterprise develop. 

Shane Sams, Viewers Pushed 2021

Don’t be a stranger

Final however not least, keep up a correspondence! Do not simply go on a present and depart and by no means speak to that particular person once more. Keep involved with them and construct the connection. And do what you promised, so when you mentioned you’d share the episode on social media and your e-mail checklist, do it.

Bonus Step: Ask for a Referral

One final tip for you—and granted, that is one that can profit you a minimum of as a lot as it’s going to your host.

After your visitor look, ask them, “Have you ever been on any nice reveals your self currently? One which may be searching for extra friends? Or do you might have any mates within the podcast world you might join me with? I might like to exit and be on another reveals.”

Most individuals can be completely satisfied to attach you with someone else who may very well be the host of your subsequent podcast visitor look.

Unlock the Potentialities of Podcast Guesting

It bears repeating, however the extra you deal with making connections and constructing relationships—whether or not IRL or on-line—the higher your probabilities of getting on somebody’s present.

In the event you’re excited concerning the prospects of podcasting guesting, be sure you watch Shane’s full speak from Viewers Pushed over on the Crew SPI YouTube channel.

Shane has additionally graciously supplied a full nuts-and-bolts breakdown of his complete technique for locating reveals and reserving your self as a podcast visitor. Simply go to Flipped Way of life and seize these sources without spending a dime.

I additionally talked about SPI 547 with Ray Blakney, founding father of Podcast Hawk, an ideal paid resolution that takes plenty of the work out of getting booked as a visitor on podcasts.

Pat’s interview with Ray has a ton of nice recommendation for succeeding with visitor podcasting, together with customizing and optimizing your e-mail marketing campaign, extra prep ideas in your visitor look, pitfalls to concentrate on as a podcast visitor, tech ideas for getting nice audio high quality, and extra.

You possibly can put Podcast Hawk by way of its paces utilizing our affiliate hyperlink at

Wish to begin your individual podcast?

Our full step-by-step tutorial reveals you the way.



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