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Easy methods to Create a Freelance Author Web site

The truth is freelance. Do you know? Through the COVID-19 pandemic, greater than one-third of the American workforce contributed $1.2 trillion to the financial system by way of freelance work — a 22% improve since 2019. Plus, it’s predicted that by 2027, freelancers will make up the bulk, with greater than 86 million folks freelancing in the USA. 

So whether or not you’re employed completely freelance or tackle extra aspect tasks at the side of your full-time work, you’re becoming a member of an ever-growing inhabitants of profitable, untethered, and inventive craftspeople who’re searching for versatile alternate options to conventional employment

What’s extra, the innovation and development of expertise have made the work surroundings extra fruitful for freelancers: 42% of freelancers discovered work on social media. On this unpredictable nature of the financial system throughout pandemic occasions, freelance work is more and more invaluable.

And also you freelance writers, bloggers, and internet content material writers — we see you. We all know you’re on the market, coloring the world along with your stunning language and lightbulb concepts. You’re wanted extra now than ever!

However as a result of freelancers should do their very own advertising and marketing legwork, that you must make the most of each device obtainable to you in constructing a prolific writing enterprise. One of many largest weapons in your arsenal? A related internet presence. Overlook scouring the needed adverts to seek out work — establishing a web based presence and exhibiting off a powerful digital CV is significant for getting seen and incomes $$$.

Easy methods to put your greatest foot—and phrase—ahead on-line? A top-of-the-class web site. For writers, a killer freelance author web site is a make-it-or-break-it device for getting you leads on high quality writing gigs. And we’re going to indicate you do it.

With a web site, you’ll be able to flaunt your expertise and persona, create sustainable gross sales, construct your writing portfolio, and join with potential and return prospects, constructing your corporation and monetary success — multi function place. 

Why is Having a Good Freelance Author Web site Necessary?

So, wait. Again up. You’re a author — you recognize, good ‘ol pen and paper. So, why do you even want a web site within the first place? With a well-built freelance author web site, you’ll be able to:

  • Showcase Your On-line Portfolio. One of the vital important benefits of making a contract author web site is having a dwelling, respiratory portfolio that’s simply accessible on-line. Potential purchasers can entry your work, and thru a broad vary of content material, get a really feel in your model, voice, and writing skill. As well as, they’ll view your earlier work and a wealth of related content material that may assist them belief their enterprise to you. 
  • Enhance Model Visibility. Your web site is a visual showcase of your writing skill and a vital device for establishing model consciousness. With a robust on-line presence, guests don’t should dig round to find information in your choices. Not solely do you make it doable for folks to seek out you on-line, however your web site additionally helps you construct likability. With nice content material and interesting content material, guests begin to care about you and your work and can entertain the prospect of working with you. It illustrates your legitimacy as a writing skilled and helps you place your self as an authority in your subject. By making your work accessible, you broaden your visibility and supply social proof, which, in flip, will increase your probabilities of getting rewarding freelance writing work. With the aggressive nature of freelance work throughout COVID occasions, you want a leg up. 
  • Strengthen Model Legitimacy. Let’s be actual. Firms with no web site or an web presence have a tendency to lift some crimson flags within the e-commerce ecosystem, proper? Every thing’s on the internet. As of late, a dot com is a necessary requirement within the biz world. If web customers can’t discover your digital nook of the net, prospects searching for out a specific services or products will immediately assume, “Can we belief that enterprise in the event that they’re not on-line in an everything-digital age?” 

It’s a no brainer that if you wish to do enterprise and market a services or products on the earth we dwell in, potential purchasers want to have the ability to discover you with simply a few clicks from their browser. So on a really fundamental degree, having a web site helps set up your model as a respectable enterprise, somewhat than simply working newbie or letting prospects depend on what they collect out of your social media presence. What’s extra, the higher you’re at outfitting your website with nice content material and powerful visuals, the extra that legitimacy will improve and work in your favor. So to bless your backside line and earn belief from web guests, it’s essential to reveal not solely your tech-savvy internet expertise but additionally your skill to ascertain an expert and invaluable internet presence. 

Nonetheless having doubts? We perceive. Let’s settle any doable qualms.

We all know you’re questioning: Do I have to have a contract author web site if I’m simply getting began? The quick reply: No. BUT — having a longtime website in your freelance writing (your providers and a showcasing portfolio) is one of the simplest ways to construct a advertising and marketing funnel and set up a respectable, cohesive, and authoritative model. It’s a transparent option to put your greatest foot ahead and safe high quality writing jobs.

OK, however maintain up. It’s 2022, you say. Can’t I simply use social media, like a LinkedIn firm web page, as a substitute of a web site to advertise my writing enterprise? Certain. However a web site, even a easy one, is a good suggestion. With a well-established freelance author web site, you construct authority as a model and improve your probabilities of getting seen by potential purchasers. They’ll be capable to contact you simply. Plus, you’ll personal all of the content material in your website — one thing that isn’t at all times true on social media websites.

Maybe constructing a high-performing and snazzy-looking freelance author web site looks like an awesome process. However placing within the effort to arrange a web site is an funding with assured returns.  A website to be admired — and get you employed.  

Easy methods to Construct a Nice Freelance Author Web site in Seven Steps

Like we stated, making a great-looking freelance author web site doesn’t should be rocket science or overly time-intensive. We’ll present you arrange a web site in seven easily-manageable steps. 

1. Model Your Enterprise

Time to select a reputation, enterprise proprietor! Should you’re branding your self and advertising and marketing your expertise, you should utilize your personal title, however ask your self just a few of the next big-picture questions earlier than nailing down a moniker:

Would you ever promote your corporation? Even when you’re not fully certain of your long-term marketing strategy, you most likely have an thought when you ever intend to cross the torch in your writing enterprise or embody others’ providers or merchandise at the side of your corporation.

Should you’ve entertained the thought of promoting your model at some point or partnering up, don’t model your self with your personal title. Clearly, that’s distinctive to you and received’t switch. Additionally, in case your title is tough to spell, pronounce, or bear in mind, take into account the doable confusion utilizing your title may cost a little your corporation. 

However then once more, your private title would possibly assist model you uniquely as potential purchasers can differentiate you from different common-name writing companies. So take into account your choices earlier than leaping right into a model or enterprise title haphazardly. You by no means know the way you’ll develop, adapt, and alter in your freelance writing enterprise. So that you’ll need to select rigorously to set your self up for long-term success.

freelance writer typing

2. Select a Content material Administration System

Now that you simply’ve acquired your model’s fancy new title tag, you want a content material administration system (CMS) to facilitate the creation and publication of your content material on the internet. The very best half? You don’t should know program a single line of code to make use of one! Take WordPress, one of many internet’s hottest content material administration programs on the market (it powers greater than 43% of the web!) 

With the WordPress platform, you’ll be able to create and handle your internet content material with out the strain of a deep studying curve — you will get a web site arrange with little-to-no technical know-how.

3. Register a Area and Arrange Internet hosting 

OK, you’ve determined you need to use WordPress, and also you’re stuffed with nice content material concepts. Good to go, proper? Nicely, first, that you must discover your website a house on the internet in order that guests can really view and interact along with your content material. All these nice concepts received’t quantity to something in case your web site isn’t obtainable on-line. Meaning you want two very important elements: a website and a internet hosting supplier.

A site is the distinctive internet tackle the place your web site will be discovered. That is what guests will kind into their browser to navigate to your website (for instance, Your area is exclusive to your web site and will match your model or enterprise title. You also needs to take into account your alternative of top-level area —  which means .com or .weblog or dot-whatever —  with the intention to place your self as an authority in search engine rankings. No matter area title you select, you buy it by way of a registrar.

Subsequent, you want a internet hosting supplier. Internet hosting firms promote unique-to-you plans that embody area on a server in order that your web site has a spot to dwell on-line. With no server, your web site received’t be obtainable to go to. For the perfect probability at scoring high quality gigs, you want a top quality internet hosting supplier. 

There are quite a lot of suppliers on the market, however solely DreamHost can give you the perfect of the perfect: one-of-a-kind options, high-performance tech, and responsive help. Plus, we make issues simple: area registration and internet hosting providers beneath one roof and one-click WordPress installs. With Shared Internet hosting, simply examine the “Pre-Set up WordPress” field throughout sign-up, and growth! We set up it for you. 

Shared Internet hosting supplies bold WordPress rookies every little thing they should create a killer freelance writing web site that will get them employed. Even higher? Our Shared Internet hosting plans begin at simply $1.99 monthly.

freelance website hosting

4. Select a WordPress Theme

Time to outfit your web site with a WordPress theme. The theme you choose doesn’t simply dictate the general look of your website (although it does do this), however it additionally determines what kind of performance your website may have. The fitting theme will permit you to management and customise your web site to your actual specs and area of interest. Browse the WordPress Theme Listing or search WordPress theme builders to seek out and set up your good theme.

freelance website WordPress themes

5. Resolve What Content material Your Web site Wants

So what does your freelance author web site want? What are the must-have content material and options related to your area of interest? Time to make a plan. Whilst you have the liberty to customise your web site in response to your model and persona, there are just a few important pages that your website ought to should set you up for the very best enterprise success:

  • Homepage: A straightforward-to-navigate and enticing touchdown web page that may direct guests and potential purchasers to necessary components of your web site. 
  • On-line Portfolio: Your web site must be a stable, structured option to reveal your expertise as an expert author. A significant function — nay, asset —  of your web site is an easy-to-find, specially-dedicated portfolio part the place you’ll be able to showcase related revealed work and show your capabilities as a author. 
  • Providers: Web site guests must know the product or providers your organization gives. Give potential purchasers a transparent and detailed description of the particular writing providers you specialise in. 
  • About: Don’t be a robotic behind the pc display screen. Display your writing chops, let potential purchasers and guests get to know you, and assist them get acquainted along with your distinctive voice with an interesting and humanizing Get-to-Know-Me part. Showcase your accomplishments and fervour for what you do but additionally share what makes you distinctive. 
  • Contact: How can potential purchasers get in contact with you? Make your contact info simple to seek out and use.

Now that you simply’ve acquired your important pages arrange, you’ll be able to go above and past to deliver your freelance author web site to the subsequent degree. Whilst you ought to keep away from non-essentials, you’ll be able to take into account including the next elective (however useful) pages:

  • Shoppers: Identify-dropping your present purchasers in your web site is an effective way to reveal social proof and set up your authority within the subject. Consider it as a digital word-of-mouth suggestion. 
freelance writer website
Speaker, author, and guide Hillary Weiss proudly shows the well-known manufacturers that imagine in her work.
  • Testimonials: The facility of an excellent evaluate can’t be overstated, particularly in a web based surroundings. Confidently showcasing constructive suggestions you’ve acquired from purchasers in your subject about your writing providers will be nice fodder for snagging new purchasers and extra writing jobs. It’s OK to toot your personal horn.

freelance writer website

  • Weblog: Along with your portfolio, you’ll be able to showcase your writing chops and distinctive voice with a content-rich weblog. The additional effort and worth you present your guests with related weblog content material will be an funding with wealthy returns. 
  • Resume: Permit guests and potential purchasers to take a look at a bulleted listing of your expertise and achievements with an easy-to-view CV. 
  • FAQs: If you wish to reply probably frequent questions on your work or providers or present extra particular particulars to potential purchasers about what you provide, take into account including a FAQ part. 
  • Downloads/Freebies: Making free, downloadable goodies obtainable to your guests in your website exhibits that you simply’re going above and past to supply worth, demonstrating the high-quality nature of your freelance enterprise.

Lastly, take into account pricing: if you wish to be specific in your website about the price of your providers, be clear, upfront, and assured within the worth of your work. Or, when you have adjust-to-fit service choices, you’ll be able to preserve prices mum and invite guests to contact you for a quote.

6. Create the Content material 

Time to get creating! You realize the adage: content material is king. Dwell by it. You have to fill your web site with wealthy content material to draw site visitors and show your worthiness as a enterprise. Fill the content material in your must-have pages first, then proceed to supply invaluable content material usually.

Of simply as a lot significance as creating content material is creating it neatly — which means, utilizing it to get discovered by potential purchasers. How to try this? Utilizing key phrases. Think about: what are related matters and search phrases associated to your subject? Being good about how you utilize phrasing and customary search phrases in your content material will permit you to place your self for good rankings and stronger search engine marketing. So do your analysis and incorporate frequent search phrases into your content material. Use instruments like Google’s complete (and free!) Key phrase Planner to create high-traffic web site content material with good key phrase analysis and construct a powerful content material advertising and marketing technique.

Additionally, take into account the tone of your content material. Does it appropriately and uniquely characterize your model? Does it showcase your experience and/or persona? One of the vital marketable instruments in your author repertoire is your voice — use it neatly. Showcase what potential purchasers get along with your distinctive expertise by being acutely aware and intentional about your tone.

7. Launch

Have fun! Toast to your self, do some dance, pat your self on the again. You probably did it! Your web site is up and working! You ought to be proud. We all know that having one thing dwelling, respiratory on the market on the internet will be nerve-wracking. Don’t fear about your web site not being good. The necessary factor is that it’s on the market. 

Bear in mind, you’ll be able to at all times good and tweak over time. Most significantly, folks can begin discovering you — and you’ve got one thing you can enhance on. 

Seven Errors to Keep away from When Setting Up Your Author Web site

Once you’re beginning out along with your web site, it’s inevitable to face a studying curve. Some issues simply take time to study. You’ll enhance over time. However guess what? We wish you to succeed —  as quickly as doable. So we’re supplying you with some inside data: a listing of thou-shalt-nots when organising your freelance author web site. Keep away from these main whoopsies, and also you’ll be one step forward in attracting high quality writing jobs. 

1. Dangerous Visuals

Let’s speak just a little science. A big portion of our brains is devoted to processing visible content material. 80% of individuals bear in mind what they see (in comparison with 10% of what they hear and 20% of what they learn.) Lastly, know that visuals assist develop site visitors — content material creators who function visible content material develop site visitors 12 occasions sooner than those that don’t.

Not having visuals as part of your freelance author web site is a BIG no-no. However much more, having unhealthy visuals can torpedo your probability at constructing a profitable freelance writing enterprise. Judgments on an organization’s credibility are 75% primarily based on the corporate’s web site design, so take significantly the primary impression you’re making along with your visuals. Your visuals ought to mirror the standard work you provide, proving you’re reliable to potential purchasers and their cash.

To learn from the traffic-building and interesting powers of wonderful visuals, choose high quality photographs, a strong visible construction, and bear in mind: white area is sweet area.

2. CTA Points

When guests come to your web site, you need them to do one thing. However when you don’t ask them to do something, they’ll click on away, and also you received’t get any enterprise. Not very best. Even when you have kick-butt writing expertise and glorious web site design, having complicated, conflicting, or nonexistent CTAs (70% of small biz web sites lack a CTA) will injury your probabilities of rising your corporation. 

So assume: what do you want guests to do to get writing gigs for your corporation? Whether or not it’s subscribing to an e mail listing, filling out a contact type, or viewing your portfolio of labor, make it possible for your CTA is seen, clear, and targeted

freelance writer website
Elna of Modern Ink has a transparent CTA entrance and heart — guests know simply what to do.

3. Sloppy Formatting

You’re not only a freelancer — you’re a model. As such, your potential purchasers anticipate a degree of professionalism from you, so they should see that the minute they click on onto your website. Together with clear navigation, targeted visible construction, and a frictionless contact funnel, your web site must be fine-tuned, glossy, and polished. 

Whilst a freelancer, an entrepreneurial free spirit, that you must channel these suit-and-tie vibes in your web site to achieve the belief of potential purchasers. No sloppy formatting, no error-filled copy, or overly-casual design. Concern your self with the main points. If you’d like folks to belief you with their {dollars}, that you must be skilled. Not solely does meticulous formatting assist your website design make a killer first impression (bear in mind the eye-opening stats about visuals?), however it helps folks view you as a reliable enterprise.

4. TMI (Too A lot Info)

Don’t get us mistaken; it’s nice to be personable and relatable. A important a part of your model’s success is your likability. You need to be a particular person to guests and potential purchasers, not only a robotic author behind a display screen. 

However your web site will not be your on-line diary. 

Chorus from sharing an excessive amount of private information or content material irrelevant to your subject. As an alternative, focus your content material and be strategic about what you select to share, all with the aim of constructing your corporation and incomes purchasers in thoughts.

5. No Goal Viewers

You have got a brand-spankin’-new freelance author web site and are prepared to usher in site visitors, and ideally, new enterprise. However who’re you attempting to succeed in by way of your web site? What sorts of persons are you trying to entice? In easy phrases: who’s your audience

Your success is massively decided by the way you focus your efforts on constructing a enterprise. Should you forged too broad a internet, you received’t be capable to successfully goal the high-quality purchasers that you really want. So earlier than you begin searching for to construct site visitors, establish your goal.

6. Weak Copy

You’re a author. Expert wordsmithing is your expertise, your money-making device, and your ardour. That being stated, each facet of your web site ought to mirror your talents as a author. Weak, lackluster copy won’t earn you purchasers, construct belief, or have interaction guests. Actually, it’ll ship potential purchasers to your opponents. 

Take particular, even meticulous care in ensuring that your copy is robust, partaking, and polished. Whether or not you’re writing weblog posts, articles, or touchdown web page copy, don’t simply wing it — write and rewrite, search a second pair of eyes for outdoor commentary, and edit, edit, edit. The energy of your copy will make or break your corporation.

7. Rare Updates

Actuality examine: making a money-making freelance author web site isn’t a one-and-done affair. Identical to software program wants common updates, so does your web site. Not solely do periodic refreshes assist you out Search engine optimization-wise, however they preserve issues related {and professional}. Replace weblog content material, check plugins, solicit suggestions and use website analytics incessantly to regulate the way it operates for optimum UX. Know that you simply received’t at all times get issues proper the primary time — frequently be trying to enhance all elements of your web site.

Useful Sources for Beginning a Author Web site

Don’t fear — we’re not going to simply throw you out to the net’s wolves with no few extra top-tier instruments in your burgeoning freelance author web site. Right here, we give you a well-curated roundup, a well-stocked toolbox of helpful digital assets destined that can assist you attain your targets.

Internet Internet hosting

We all know we’ve talked about this earlier than, however an excellent hosting supplier could make all the distinction for the success of your freelance writing enterprise. It’s true. Not solely can a dependable internet hosting supplier assist make creating content material simple, however it will probably make the administration of your web site a snap, leaving you to give attention to essentially the most essential elements of working your writing enterprise. 

With DreamHost Shared Internet hosting plans, we give you these advantages and extra — together with 24/7 help, high-performance tech, and budget-friendly choices. Selecting a internet hosting supplier is likely one of the first selections you’ll make in your journey — make it a sensible alternative with DreamHost


Like we’ve stated, your freelance writing enterprise is simply that: a enterprise. And most firms on the market are simply recognized by a singular marker — their emblem. Take into consideration any well-known firm: Nike, Apple, McDonald’s — you’ll be able to shortly consider their emblem simply by seeing the title, proper? Otherwise you’d be capable to choose it out simply when you simply noticed the emblem’s telltale visible? Having your personal emblem is an integral a part of establishing and constructing your model. It’s important for consistency, visibility, and development. However don’t fear; making one which your guests will love isn’t laborious to do.

Model Colours

Along with your emblem, you need to set up a shade palette that’s distinctive to your model. This can assist your web site and supplies really feel cohesive {and professional} and may even assist you develop your corporation by highlighting related sections or CTAs with particular colours. Selecting your model colours is as simple as 1-2-3, however bear in mind to be intentional about your private branding selections.

Inventory Pictures

We’ve already emphasised how important visuals are for serving to usher in site visitors and interact guests. So the place do you get professional-looking photographs and different visuals? Attempt Pexels or Unsplash for high-res, royalty-free images, or discover a photographer to take some for you. Should you’re bold, comply with a DIY at-home images information to snap your personal for affordable. And bear in mind, copyright guidelines rule, so preserve issues authorized. Give credit score the place vital and don’t steal.

Photograph Modifying

You don’t should be an Adobe Photoshop grasp to provide your photographs that additional oomph. Crop, regulate, and improve your images to enhance composition and make your web site visuals a robust device in incomes your corporation. Attempt just a few easy photograph enhancing tips on the software program of alternative.


As one other kind of visible, icons or symbols in your web site could make it simple for guests to seek out precisely what they’re on the lookout for — whether or not it’s your social media pages, your portfolio, or contact type — with out even having to navigate menus or copy. They’re a common language! Get great-looking icons on websites like The Noun Challenge, Artistic Market, or without spending a dime on Flat Icon.


Your freelance author web site ought to have its personal distinctive really feel. In any case, you’re your distinctive model. Your design incorporates not solely your format, however the model of your copy, visuals, and navigation. A well-designed web site is rigorously thought-out for final performance and aesthetic, and we’ve acquired the information that can assist you make it look snazzy

Should you don’t have a watch for design, DreamHost may help. We’ve partnered with the specialists at RipeConcepts, a number one internet design agency, to supply skilled internet design providers to our customers.

The Ultimate Phrase

Now, we’ll reveal the outcomes of our crystal ball studying: we see a shiny (and prolific) freelance writing profession in your future! Getting high quality writing gigs might take some website-building legwork, however with a well-built website, you’re effectively in your option to new purchasers and a rising portfolio. 

As a result of your success is our success, DreamHost gives you the right beginning-of-the-journey internet hosting packages to get you in your toes. Take a look at our complete Shared Internet hosting plans to start out taking your profession to the subsequent degree with a contract writing web site.

Construct Your On-line Portfolio with DreamHost

We make certain your freelance writing web site is quick, safe and at all times up so that you by no means miss a gig. Plans begin at $1.99/mo.

shared hosting



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